E-commerce Redesign
A complete redesign of an e-commerce experience focused on improving product discovery, reducing friction during checkout, and increasing overall conversion rates.
Category
Web design
Services
Web design & Web development
Client
Shopee Inc.
Date
May 2023
The challenge
The original store suffered from cluttered layouts, inconsistent product pages, and a confusing checkout flow that led to high abandonment rates.
Mobile performance was especially problematic, with poor spacing and unclear call-to-actions. The brand needed a cleaner experience that balanced aesthetics with usability across all devices.
Final outcome
The redesigned experience simplified navigation, clarified product information, and introduced a cleaner visual system optimized for mobile and desktop users.
Checkout friction was reduced through clearer steps and improved layout, resulting in higher engagement, improved conversion rates, and a stronger brand presence online.
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