MedX startup brand
A brand-focused website created to establish credibility, communicate vision, and support early customer acquisition for a newly launched technology startup.
Category
Branding
Services
Web & Brand Identity
Client
MedX
Date
June 2021
The challenge
The startup lacked a defined visual identity and struggled to communicate its value clearly. Early users found the product interesting but were confused about its positioning.
The site needed to balance storytelling with clarity while remaining flexible enough to evolve alongside the product and company vision.
Final outcome
A cohesive brand system was created with clear typography, color usage, and layout principles that aligned with the startup’s mission.
The website delivered a confident first impression, improved message clarity, and provided a strong foundation for future marketing and product growth.
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